Search Engine Optimization: 5 Simple Steps

To optimize your website for search engines, be sure to do these five simple things:

1. Page title: use keywords and phrases to create descriptive titles for every page on your website.
2. Page content: make sure the page content matches the title, and use keywords and phrases as much as possible when you write the content.
3. Embedded links: within the page text, hyperlink keywords and phrases to lead to other pages with more details. This gives more weight to the hyperlinked keywords and phrases.
4. In-links: ask other organizations related to yours to link to your Web pages. Links from “authority sites” increase the credibility of your Web page.
5. Description tags: provide a one sentence summary of the Web page in this field.

Doing these five things will significantly increase the chances of people discovering your website online. More importantly, the relevant Web page will be displayed in search results, based on the keywords and phrases used.