A Successful Website

How do you measure the success of a website?

The updated Sea Explorers’ Institute website in Kolkata, India, has been live for just over a year now. Here is the visitor behavior I have observed over the past year:

1. People from all over India (and the world) are discovering this organization online through searches.
2. Once visitors land on the website, they spend 4.52 minutes on average browsing the site.
3. Visitors engage with the organization via the website, asking questions, offering to volunteer and commenting about their experience with SEI.

When SEI asked me what I thought of their site’s performance, I shared all the statistics I had. And then I said that none of this mattered.

What ultimately mattered was, were they getting the results they wanted and expected from this website? Their answer was “yes.”